BITBUMP BY HP
DESIGN BRIEF
“Tell us how to show what Blended Reality is by explaining its potential through the lense of HP products?”.
What is Bitbump?
A service that allows music fans to 3D print their own personalized vinyls experience music in a completely new and unique way.
How does it work?
1. Personalize your own playlist and art.
2. HP will print your vinyl & send to your home .
3. Listen music & enjoy visuals through VR/AR.
Personalize your music and 3D print your vinyl
RESEARCH
The Opportunity
Our target audience is more eager than ever to look for two things:
Personalization + Unique Experiences
The Idea
A service that allows music fans to 3D print their own personalized vinyls and to experience music in a completely new and unique way. This service has 3 main elements -The Brand, The Platform and the product.
USER PERSONA
FRANK THE FAN, 32
“I Love to find music that goes with my mood, music I can connect with”
Goals / Hurdles:
Discover new music through music streaming apps, YouTube and friends.
Connecting with artists and music fans around the world.
Background:
Build an audience an fanbase that truly enjoys listening to amber Mark's music and attends her live events
Attends conferences on Material Science
Critical to Success:
It is important to use popular music streaming services with high numbers of users and other music fans to share music with.
It is important to have a device to listen to your music.
Attends shows and purchase merchandise to remember the experience more.
AMBER JAMS, 24
“I taught myself how to play and would sing along to the tunes I learnt”
Goals / Hurdles:
Produce new music and share it with the world and make enough sales to pay my bills.
Connecting with artists and music fans around the world.
Background:
In 2016 Amber Mark clicked and uploaded her first song to Soundcloud. Just like countless aspiring artist, she was dreaming and hoping her bedroom beats and lyrics channeled from her heart might make the requisite ripples online to catch someone's ear.
Critical to Success:
Making new music using top industry technology while maintaining certain budget.
Sharing the music through the internet's stop music streaming channels and selling records.
THE BRAND
Brand Values
Fun • Energetic • Creativity • Collaboration
THE PLATFORM
Navigation & Prototype
THE PRODUCT
Product Components
Packaging + Sleeve + Vinyl + VR glasses
The vinyl
This is the product, a 3D printed vinyl that can be used in any record player and is also personalized with the unique design.
The VR Glasses:
These cardboard VR glasses come folded inside the packaging. They can be worn by the user while listening to the vinyl. The audio and the VR experience are synchronized to create an immersive experience for the user.
The box
The surface will always have a different pattern of diagonal lines. It opens in a diagonal direction and the extracted part of the box can be used as a leg to put the vinyl in exhibition position.
The sleeve
This is the first contact the user will have with the pattern generated by the algorithm. It contains the vinyl and functions as a traditional vinyl sleeve to store it.
